WordPress ticket types and pricing
Sweet deals for every type of attendee
Create tiered pricing with early bird discounts, VIP packages, and general admission. Give attendees choices that fit their needs and budget while increasing your ticket sales.
Ticket pricing features
Flexible pricing that sells more tickets
Create multiple ticket options with different prices and capacity limits for every event.
Create unlimited ticket tiers
Set up as many ticket types as you need. Early bird, regular, VIP, student discounts, group packages, or any combination that works for your event.
Set unique pricing for each type
Every ticket type gets its own price. Charge $25 for general admission, $50 for VIP, or $15 for early bird. Full control over your pricing strategy.
Control capacity per ticket type
Set different availability limits for each tier. Offer 50 VIP tickets, 200 general admission, and 30 early bird spots. Each type tracks separately.
Track sales by ticket type
See exactly which ticket types are selling best. View sales reports broken down by tier to understand what your audience wants.
Add descriptions to each tier
Explain what makes each ticket special. List VIP perks, early bird savings, or group benefits so attendees know exactly what they’re getting.
Works with all payment methods
Accept credit cards through Stripe for all ticket types. Upgrade to use WooCommerce for PayPal, Apple Pay, and 100+ other payment options.
Multiple ticket types for everyone
- Conference organizers
- Concert venues and festivals
- Workshop and seminar leaders
- Nonprofit fundraisers
- Sports event organizers
- Theater and performing arts
- Training providers
- Corporate event planners
- Community organizations
- Membership organizations
- Educational institutions
- Tour and experience providers
Why use flexible ticketing with Sugar Calendar?
Increase revenue with tiered pricing
Not everyone wants the same experience. Some attendees happily pay more for VIP perks, while others prefer budget options. Tiered pricing lets you capture both markets and increase total revenue per event.
Drive early sales with limited offers
Create urgency with limited early bird tickets at discounted prices. When people know the price will go up or tickets will sell out, they buy sooner rather than waiting until the last minute.
Give attendees meaningful choices
Let your audience choose the experience that fits their needs and budget. Students get discounted rates. Groups save money buying together. VIP guests get premium perks. Everyone wins.
Better plan your event logistics
Track ticket sales by type to make smarter planning decisions. Know how many VIP guests need premium seating, how many general admission to expect, and adjust your arrangements accordingly.
Explore other powerful features
Everything you need for seamless event management
Event Ticketing
Accept payments and sell tickets directly from your WordPress site with built-in Stripe integration
Recurring Events
Set up events that repeat automatically on any schedule you need
RSVP Management
Track who’s attending your free events with our integrated RSVP system
Frequently asked questions
Do you have a question about Sugar Calendar ticketing? See the list below for our most frequently asked questions.
If your question is not listed here, then please contact us.
How many ticket types can I create?
There’s no limit to the number of ticket types you can create for each event. Set up as many tiers as you need with early bird pricing, VIP packages, student discounts, group rates, or any other categories that make sense for your event.
Can each ticket type have different pricing?
Yes. Every ticket type can have its own unique price. Charge whatever amount makes sense for each tier, from free tickets to premium VIP packages.
Can I set different capacity limits for each ticket type?
Absolutely. Each ticket type tracks its own availability. You can offer 20 VIP tickets, 100 general admission tickets, and 50 early bird tickets, all with separate capacity limits that automatically close when sold out.
How do attendees see different ticket options?
When someone clicks to purchase tickets, they’ll see all available ticket types with their prices, descriptions, and remaining capacity. They simply choose which type they want and proceed to checkout.
Can I add descriptions to explain each ticket type?
Yes. You can add a description to each ticket type explaining what’s included, special perks, savings, or any details that help attendees understand the value of each option.
Can someone buy multiple ticket types in one order?
Yes. Attendees can purchase multiple tickets of different types in a single transaction. They can buy 2 VIP tickets and 3 general admission tickets together, for example.
How do I track sales by ticket type?
Your WordPress dashboard shows detailed sales reports broken down by ticket type. See how many of each tier have sold, total revenue per type, and remaining capacity for each option.
Is multiple ticket types included in the free version?
Multiple ticket types and pricing is a premium feature available with Sugar Calendar Plus, Pro, and Elite licenses. Upgrade to unlock advanced ticketing options and maximize your event revenue.
