Customizing Booking Emails

Want to customize the emails that Sugar Calendar Bookings sends to customers and staff when bookings are made, rescheduled, or cancelled? The email customization feature allows you to personalize all booking-related communications to match your brand.

In this guide, we’ll show you how to customize booking emails in Sugar Calendar.


Before getting started, make sure Sugar Calendar Bookings is installed and activated on your site.

Accessing Email Settings

To customize your booking emails, navigate to Bookings » Settings in the sidebar menu. Once there, click on the Emails tab to access all email options.

Click the Emails tab in Sugar Calendar settings

Configuring Email Sender Information

Before customizing your email templates, you’ll want to configure who appears as the sender of all booking-related emails.

From Email Address

Enter the email address that will be used as the sender for all booking-related emails. This should typically be your business email address.

Set the From Email Address for booking emails

From Email Name

Enter the name that will be displayed as the sender for all booking-related emails. This could be your business name or your personal name, depending on your preference.

To improve your WordPress site’s email deliverability, we recommend using an SMTP plugin like WP Mail SMTP.

Available Email Types

Sugar Calendar provides several email templates that you can customize for different booking scenarios:

Overview of available email types in Sugar Calendar
  • Booking Confirmation Email To Attendee: The message sent to customers when they successfully book a service
  • Booking Confirmation Email To Employee: The notification sent to staff members when a new booking is made
  • Booking Rescheduled Email to Attendee: Sent to customers when their booking is moved to a different time
  • Booking Rescheduled Email to Employee: Notifies staff when a booking has been rescheduled
  • Booking Cancellation Email to Attendee: Sent to customers when their booking is cancelled
  • Booking Cancellation Email to Employee: Notifies staff when a booking has been cancelled
  • Appointment Reminders to Attendee: Reminder emails sent to customers before their appointment
  • Appointment Reminders to Employee: Reminder emails sent to staff about upcoming appointments

Editing Email Templates

To customize any email template, click the Edit button next to the email type you want to modify.

Click Edit to customize an email template

This will open the email editor where you can customize various aspects of the email:

Email Subject

This contains the subject line for the email. You can use smart tags to automatically include relevant information like the service name.

Customize the email subject line

Email Message

Use the rich text editor to customize the email content. The editor provides formatting options similar to WordPress, allowing you to:

  • Format text with bold, italic, and other styling options
  • Add lists and bullet points
  • Insert links
  • Add images using the Add Media button
  • Include dynamic content using smart tags
Customize email content using the rich text editor

After making your changes, scroll down and click Save Settings to apply your email customizations.

Save your email customizations

Using Smart Tags

Smart tags are dynamic placeholders that automatically populate with relevant booking information when emails are sent. Common smart tags include:

  • {customer_full_name}: The customer’s complete name
  • {service_name}: The name of the booked service
  • {start_date}: The appointment start date
  • {start_time}: The appointment start time
  • {end_time}: The appointment end time
  • {order_summary_breakdown}: Complete order details including pricing

These smart tags ensure that each email contains accurate, personalized information about the specific booking.

Enabling and Disabling Emails

You can enable or disable each email type using the toggle switch next to it. This gives you complete control over which emails are sent and which are not.

To enable an email type, ensure the toggle is in the ON position. To disable an email type, switch the toggle to the OFF position.

Toggle OFF email

This flexibility enables you to tailor your communication workflow to meet your specific business needs.

For example, you might want to send confirmation emails to customers but not to employees, or you might prefer to handle reminder emails through a different system.

After customizing your emails, be sure to click the Save Settings button to save your changes.

Save settings

Example Email Output

Here’s an example of how a customized appointment reminder email appears to recipients:

Example of a customized appointment reminder email

The email includes personalized information such as the customer’s name, service details, appointment time, and order summary, all populated automatically using smart tags.

That’s it! You’ve successfully learned how to customize booking emails in Sugar Calendar.

Next, would you like to learn how to display an appointment booking form on your site’s frontend? See our guide on displaying the booking form to learn how.